
Monday, April 27, 2009
When Pigs Fly

Saturday, April 18, 2009
Day in the life...
They warned me that Sloan is going to keep you busy. That's relative to former work (consulting), other MBA programs, and absolutely.
IP Unplugged
- I thought of it first: The US differs from many other countries in that it recognizes the person who conceived of the concept who may not be the one who first put it into development. As a consequence, folks rigorously time, date and cosign each others' lab journals and potential business partners are reluctant to talk to you lest you sue over rights to a technology they had already started developing.
- Patents exchange 1:1: It may make sense to take out multiple (modular) patents so that if you get into a complicated merger/JV conversation, you have more negotiating leverage. Patents don't have a fair market value so they tend to exchange 1:1, which means modular patent filers have the upperhand. This translates into incentives for your partners. CS Weaver regales us with tales of how Bethesda Softworks was offered a "huge pot" for developing the product and a "small cup" if they preferred to receive royalties off game sales. Yet taking a retrospective look at his legacy code in game serials, he's still steaming... (HBS article on modular IP)
- Patents = wicked expensive: Not so fast though, a US patent will set you back $20-$25k while international coverage may run up to $500k. The general guidance is don't even think about going after international coverage unless you think it represents 2/3 or more of your market. I'm not sure how appealing buying my IP in a bunch of $25k installments actually is. Small wonder ~10% of startup budgets are allocated to legal services... or perhaps it's cover for taking out a downstream patent and letting the one you're holding at the TLO lapse so you don't have to pay them royalties. (sorry J. Preston!)
- Competitors can do crazy things with IP: they may open source it, totally FUBARing your value proposition... Now how do you price licenses? Think Carmack open sourcing id's Tech 2 & Tech 3 engines.
Saturday, April 11, 2009
iPwn: stupid moves on smart phones
Friday, April 10, 2009
Mind the Gap: 3 ways to get off your "chair"

- ! -> ? : any time something surprises you, revert to exploration and questioning mode rather than reactive judgment
- Blame -> Our Bads: martyr complexes don't get anyone anywhere, look for ways you might have jointly contributed to the problem.
- Intent -> Impact: we're egocentric and have a tendency to think things were far more predictable/inevitable after the fact. As such, it's tempting to impute individual's intentions based on how they impacted you. Is that really what they were gunning for? Are you sure they knew it would turn out that way?
Saturday, April 4, 2009
Save the World Through Design Challenges
Make one person measurably happier. Who would it be? What game would you make for them?
You know how Toscanini's has that twitter board in their restaurant? If we installed those in hospitals and set up a # channel, people could send their regards even if they weren't able to visit in person. Research indicates that if you believe folks are praying for you, you recover faster and are less likely to get sick. It seems like this is an even more tangible way to see other's concern and support for you.
If you could change what one person does every day or how one group thinks about one thing, What would you change and how would your game do it?
We need to rethink the scope of personal versus shared facilities. I used to live in a studio apartment and believed that my bedroom, bathroom, and kitchen were all private. It would be so much more effiencient and social to combine these spaces. For instance in my transition to sharing The Hen House facilities to the even more dramatic relying largely on the gym locker rooms for shower and exercise needs. My game would challenge people to create and share their vision of communities (live, learn, work, etc.) which push the envelope on shared services. They could use design tools like CAD, visio, even The Sims to help us visualize. I'd ask them to anticipate where they might encounter resistance and how they would address this.
If you could get 100 people to do one thing online, what would it be and what would it add up to?
It seems like one of the biggest unaddressed tragedies is the lack of communication between generations. I don't think we take full advantage of the wisdom of older folks or fully consider the ramifications of our decisions on the world of the next generation. I'd like to convince 100 people to spend at least 15 minutes communicating with someone in a different generation (at least 20 years older or younger).
If you could make a game by imbedding 1 micro-controllerboard or 1 sensor into 1 physical object, what would it be? How would you play with it?
One of the big opportunity areas is connecting our physiological responses to our psychological ones. I would embed sensors into clothes to capture biometric data which people could download to discover what drains their energy and what recharges them. Ultimately, it might be cool to share this data with others to better help folks take care of each other (i.e. not give someone really stressed out a hard time when they inadvertantly do something antisocial).
If you could create a game which connects 2 unlikely communities to do 1 extraordinary thing together. Who would it be? What would they collaborate on?
Back on intergenerational collaboration. I'd like to get the young and old to work together on a "Scouts expansion pack" or use the martial arts belt color-leveling system to define lifeskills that may not necessarily be taught in class and develop age agnostic, mission-based curriculum for mastering these skills.
Friday, April 3, 2009
The New Danger Zone
Thursday, April 2, 2009
Tech-Mediated Lifestyle Hacks
- iPhone: Never leave home without it. With more people on data plans, communications are becoming increasingly time sensitive. You want to be able to check your email as easily as your SMS. Plus it's no wonder they're marketing their 25,000 applications-strong platform. iPhones are leveraging gps and other geolocation technologies in a major way, making this the first and most influential audience for companies playing in the augmented reality gaming space. Think of it, square MBAs so uninspired they are rehashing last semester's marketing elective are nearly 50% on board.
- Twitter: I'm one of those egregious lurkers who follows and is followed but doesn't use the app all that much. With the slew of apps to make your tweetfeed pervasive, there's really no excuse anymore. In fact, some folks in media use their Twitter logs to solicit interviews from high-profile technorati before their gatekeepers can intervene. You can even see it bleed into other media with people @'ing, #'ing, and RT'ing each other.
- Reference Pictures: Resolution is solid enough to make your camera a legitimate addition to your record keeping arsenal. I originally saw this used to capture team's whiteboard brainstorms as they were hastily evicted from the study room they were squatting in. Now it's almost a forgone conclusion to snap a shot of the "parties & events" whiteboard in the lounge before heading out for a night on the town.
- DS: OK, so I would argue that if you have an iPhone and are jonesing to travel light, you can do without the DS. But with almost 600 titles and a broad demographic focus (Pokemon to Personal Trainer), there's likely to be something here to keep you occupied during your next infuriatingly long wait
- Kindle: In case the books + DS were weighing you down. The next generation is pretty slick looking. Plus with time to build the Kindle's digital library (Julie C. w00t!), you won't find yourself as limited. I wonder if they could team up with Pixily and dump course readers on there? That combined with the ability to make notes in the margin could obliviate the MBA market.