Bill Aulet made an interesting point in class-- ask the vendor if they've implemented the product they're trying to sell you in-house.
Not that I advocate diy drug testing, but my money would be on a lot of sales talent devoted to a viral arms race and an increase in goods whose value appreciates with network effects. We didn't stop at Girl Scout cookies, MaryKay cosmetics, and Tupperware parties. Now I'm buying iPhone apps because of my friend's demos. I'm renting Zipcars after hitching a ride in a friend's.
When your sales force doesn't receive a commission or own a quota, how do you configure the product to make the "ask" worth their while? Was the distinction between sales person and customer an artificial one? Are customer feedback ratings the first step in a new age of sales strategies?
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